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Mitsubishi Eclipse To Be Discontinued In 2013

By January 21, 2011

2011 Mitsubishi Eclipse. Photo courtesy of Mitsubishi.

Ailing automaker Mitsubishi is revamping its lineup, and the Galant sedan and Eclipse sports coupe will be left out in the cold as the automaker focuses on electrification. The Endeavor SUV will also be dropped.

These models are being dropped due to slow sales, and Mitsubishi will look to fill their spots with hybrid and electric models.

The Eclipse was once a solid contender among sports coupes, but it hasn't drawn the public's attention in recent years, mostly because it has been getting long in the tooth. The Galant has simply been unable to match up to better offerings in the mid-size sedan class

What this means for the brand is that after focusing on younger buyers--and watching those efforts backfire when the economy tanked, causing loan defaults to soar--the company is now trying to jump ahead of the alternative fuels curve. Even if electric vehicles are in their infancy in the U.S., Mitsubishi is playing smart by looking ahead, especially in light of rising fuel prices. Electric cars may or may not succeed on our shores, but if they do, Mitsubishi will look smart for having foreseen the future. And if they don't, Mitsubishi will have conventional vehicles for sale, and the brand's marketers can still trumpet the early foray in to electric tech as a willingness to take gambles on innovation.

As for workers at the company's Normal, Ill., plant, their jobs should be spared even with the loss of the Eclipse, Endeavor, and Galant. At least one model--likely the Outlander Sport crossover SUV--will be built there in the future.

[New York Times Wheels Blog]

Comments

September 8, 2011 at 9:36 am
(1) Kevin rogers says:

Come on Mitsubishi, don’t be dumb, you make the most toughest and reliable vehicles ever and your 3rd generation eclipse and 3000 gt was the shit. That’s where it was at.
You discontinued 3000gt made worst looking eclipses that’s why you can’t sell and your sales are going down.
If wasn’t for your renowned reliability and toughness you would have gone down. And now your coming out with even worse looking and unappealing cars? Talk about shooting yourself in the foot!

October 2, 2011 at 8:08 pm
(2) Mike Warme says:

Mitsubishi needs to sell small turbo diesel trucks like they did in the 80′s! I still have 3 and I love them. Other thing that Mitsubishi does bad is discontinuing parts! Parts are still available from Mitsubishi in Japan yet Mitsubishi of North america makes them obsolete! I know this for a fact on alot of parts as I have a dealer connection in Japan. At least make them a japan special order!

October 24, 2011 at 6:00 pm
(3) Ulises says:

Come on Mitsubishi…if u go back to the 97-99 eclipse models and make a new eclipse with a lot of characteristics of that model like the gst and specially the gsx..that would be a huge success..im 20 years old…i own a 99 eclipse and that thing is fun n fast..im looking foward for a new model like this one with turbo and AWD..thanks

October 27, 2011 at 7:32 pm
(4) Felipe Gorniski says:

I fully agree, is launching a retro version will be a sales success as the 95-99, the eclipse was a design failure of the model 2000 onwards to atual

November 4, 2011 at 8:18 am
(5) Deb says:

Oh no! I’m very disappointed. First the 3000GT now the Eclipse. I LOVE my Eclipse. My first one I drove for 13 years. Best car I ever owned. Loved it so much I bought another one, which I plan on driving into the ground too! So whats Mitsubishi going to do for a sporty car model??? I’m so bummed.

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