Earlier this week, it was widely reported that Ford had slipped in J.D. Power's Initial Quality Survey from fifth last year to 23rd this year. Customer confusion with Ford's infotainment systems and software issues with automatic transmissions got most of the blame.
Considering how much blame was placed on infotainment systems such as Ford's Sync and MyFordTouch/MyLincolnTouch, the question becomes, what happens to dealerships who are helping Ford profit by selling these systems? And how can dealers reduce customer complaints?
The biggest step dealerships can take is to introduce customer-training programs that can help buyers learn these systems. In response to the survey, Ford has taken just that step.
A few analysts have said that adjusting to new technology will take time, and that might be true, but Ford has been hurt by the numbers.
What do you think? Does it simply take time to adjust to this kind of technology? Or did Ford bring Sync and MyFordTouch to market too soon?
Comments